Fanta Orange wholesale B2B — Summer rotation, CBS and shelf strategy

Sugars11.3g/100ml

FlavourNatural orange 2.5%

Key format33cl can

PeakJune-August

Some references double, triple or even quadruple their rotation in just a few weeks. Fanta Orange is one of them. Between May and August, Fanta Orange retail sales literally explode — driven by heat, family gatherings and the desire for refreshment. Buyers who anticipate this peak are the ones who profit most.

Fanta Orange: 75 years of history, still number 1

Created in 1940 in Germany, Fanta is now available in over 190 countries. Fanta Orange is by far the best-selling variant, representing over 70% of global brand sales alone. In France, it is the absolute reference orange soda with a dominant market share.

The current recipe includes 2.5% concentrated orange juice, giving it a more authentic taste than generic orange sodas — justifying its premium positioning in the category.

📊 Seasonality: field figures

Fanta Orange's weekly rotation can increase by 200 to 300% between January and July. Distributors who plan their stocks in May avoid June stockouts.

Fanta Orange range available at Martigane

33cl cans — case of 24, impulse and HoReCa
1.5L PET — case of 6 or 8, summer family format
2L PET — large family economy format
Fanta Orange Zero Sugar 33cl — CBS exempt, growing since 2022

Anticipating peaks: the rules of top buyers

Safety stock order from April: plan +50% vs winter consumption
Mixed pallet Coca + Fanta + Sprite available at Martigane to avoid separate orders
Fanta Orange end-of-aisle display in June-July: systematically positive ROI

Other Fanta flavours available